CAP :: Content Authentication Platform

BayTSP’s newest and most innovative Internet tracking system, the Content Authentication
Platform (CAP), provides content owners, website owners and users with a single, comprehensive,
and secure way to ensure copyrights are protected as well as providing new business opportunities.


Applications of the Content Authentication Platform

CAP gives content owners immediate access to the leading fingerprinting and watermarking technologies. Content owners create a single set of business rules on how their content can be used
and these rules are applied to all of the technologies and all user-generated content hosting websites. When new fingerprint or watermarking technologies are developed, they can be quickly integrated and deployed after being certified as CAP compliant.

CAP allows content owners to develop new business models and revenue streams. For example, users
can create new clips using copyrighted content and post them to user-generated content (UGC) hosting
websites. CAP can identify these clips and, based on the distribution agreement with the UGC site,
allocate the advertising revenue that is generated.

In the future, CAP will provide websites with time-coded metadata, allowing the sites to deliver highly
targeted advertising based on the clip being viewed. This will allow content owners to create marketing
campaigns that can be delivered with specific video content at defined periods of time.

 How It Works

The CAP is a platform that is open to different media content recognition technologies. In addition to
combining recognition technologies, the CAP provides a single point of reference to content owners to
manage their content recognition needs in a centralized, consistent manner across multiple sites and
applications.

BayTSP’s Content Authentication Platform provides digital content owners with a one-stop shop to
incorporate digital fingerprinting and watermarking technologies to protect and monetize their
intellectual property.

Key to the Platform is a fingerprint library, maintained by BayTSP, which can be accessed by user-
generated content sites like YouTube using proactive content filtering to determine whether user
uploaded content includes copyright infringing material.

The Benefits

 Combining fingerprinting and watermarking technologies increases accuracy and effectiveness
    of copyright protection programs.
 Human review of “grey area” content protects fair use and increases accuracy.
24/7/365 operation, including a team that reviews content that falls outside established business rules.
Highly customizable business processes can be defined and applied wherever content appears.
Open architecture and secure content libraries allow for rapid integration of new fingerprinting and
    watermarking technologies as they become CAP compliant.
Flexible deployment options - CAP can monitor content hosting sites independently or integrate
    with hosting sites to review user-generated content as it is uploaded.

For more information please contact lawrencel@baytsp.com

 RADAR :: High Level Detection

BayTSP’s Special response team.

The BayTSP RADAR (Rapid Alert, Detection, and Response) team is designed to identify and track
client assets and immediately notify clients once the leak has been validated.

BayTSP clients vary in their level of service preferences. BayTSP offers special tracking services for
those customers requiring immediate detection or removal to prevent high levels of distribution on
various internet web.

Below is an overview of the different tracking services and their benefits.


 Standard Tracking

 Movies are added to the tracked assets list based on their release dates.
 They are searched for on basic protocols, NFO, Usenet, IRC, BitTorrent, eDonkey, etc.
 Sites are searched from once an hour to once every four hours, depending on priority level.
 Sites are given a single pass and basic keywords are used.


Special Tracking

Movies are added immediately at request of client and are given a permanent high priority
    status with a search interval of once per every 30-60 minutes.

Searched sites include those from standard tracking, but are also expanded to web, forum,
    blog, and streaming video site searches depending on search criteria.

Keywords are expanded to include a broader search scope.

Detailed logs of all detections are kept and reported daily/weekly to clients.

Takedown action is implemented if requested as a part of coverage.


 How Does RADAR Work?

RADAR uses a modified version of BayTSP’s FirstAlert system, which employs a series of software
agents or “crawlers” that are programmed to look for the protected asset. These software agents
operate much like a radar system, constantly scanning the file sharing and public networks for the
first indication that an individual has introduced the file and is making it available for others to download.
When a crawler spots a file matching the customer’s property, it initiates a download to BayTSP’s
network operations center. BayTSP reviews the findings to assure that it is the protected item. Once
confirmed, tracking begins on this known asset and a copy is downloaded.

Evidence systems are implemented to assure the usefulness of the findings to the client in case there
is future court activity.


 RADAR Reports

RADAR uses the BayTSP CIMS control panel for reporting the activity. In addition customers
receive RADAR Alert notices when any version of the protected content is detected on the Internet,
and weekly reports showing trends and propagation of protected or watermarked assets.

 EarlyPropagator

EarlyPropagator identifies one of the first individuals who leak unauthorized content onto the Internet.
When the leak has been validated, the system monitors all subsequent downloads. Clients have used
the EarlyPropagator system to establish damages resulting from unauthorized leaks and this
evidence has resulted in several prosecutions and convictions.