Williams Sonoma Inc is seven distinct brands: Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Williams Sonoma CA, Williams Sonoma Home, West Elm, and Mark & Graham.  I worked in an exclusive department called The Key Rewards, that encompassed all of these brands into one experience. The following emails illustrate the story-line and attention to design and product knowledge that were required to successfully engage the elite taste of The Key loyalty members.